Norton Big Outback Adventure was the first-ever B2C engagement that Saint-Gobain Pacific experienced. The campaign aimed to evaluate end-users awareness of the brand and engage potential new customers. The brief was to represent the entire promotion in an appealing visual format that was easy to follow and could be easily fabricated into different formats. The result was over 1,000 direct engagements and more than 10,000 sales.

I was responsible for ideation, design, rollout, photo editing and mock-ups, digital marketing, and reporting. The project involved creating print and digital ads, a landing page and kiosk entry form, motion graphics, POS materials, and merchandising items.